Who will lead Apple next?

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May 9, 2024

Illustration: Justin Metz for Bloomberg Businessweek

Read the story After nearly thirteen years at the helm, Tim Cook has served as Apple Inc.'s chief executive officer for far longer than the average Fortune 500 CEO. At 63, he is older than many of his peers. If it seems like a logical time for Cook to start planning for someone else to shape Apple's next chapter, the situation is complicated. Succession has become a topic among Apple investors. Several people familiar with the iPhone maker's inner workings recently discussed the issue with Bloomberg Businessweek — and revealed potential successors. Read The Big Take.

Listen to the podcast Bloomberg's Mark Gurman joins host David Gura to discuss the challenges of replacing Cook, his potential successors and how that decision will impact one of the best-known brands in the world. Subscribe and listen on iHeart, Apple and Spotify. Read the transcript.

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