London startup WNWN Food Labs is rolling out more cocoa-free chocolate to cater for consumers concerned about buying the real thing. The company is offering three new bars that are free from dairy, palm oil and caffeine, and uses barley and carob to replicate chocolate's flavor. Each 48-gram bar costs £5 ($6.07), making them more expensive than mass-produced ones. WNWN — pronounced "win, win" — is also working with Martin Braun-Gruppe, a German producer of bakery and confectionery with customers in more than 70 countries. It's still early days, but WNWN's quest for guilt-free chocolate highlights shoppers' anxieties over where their food comes from and how it was made. Environmental and human rights controversies have plagued the chocolate industry for years. Cocoa has been a major driver of deforestation in West Africa, where poorly paid farmers often use children as workers. New regulations will seek to put an end to that. The European Union is banning imports of cocoa and other commodities that are grown on deforested land, and next in line are measures to tackle issues like child labor. As well as thinking about the sustainability of chocolate, consumers are also facing the prospect of higher costs. Cocoa prices jumped to the highest in 44 years this week amid forecasts for poor crops in top growers Ivory Coast and Ghana. The countries produce about two-thirds of all supplies and a strong El Niño weather pattern threatens to bring dryness to West Africa, further hurting crops. Demand is also improving, with bean processing in Europe turning out better than expected. The cocoa-price rally threatens to make cookies, candy and other treats even more expensive. Oreo maker Mondelez International cited cocoa as one of a number of commodities with rising prices in the first half of the year — and other chocolate manufacturers this year warned of possible further price hikes. Price pressures aren't just coming from cocoa. Sugar has soared more than a third this year amid poor crops in India and Thailand. Bottlenecks plaguing ports and delaying shipments from agricultural powerhouse Brazil will last until at least 2025, keeping sugar prices high, according to the trading unit of China's largest food company. —Agnieszka de Sousa in London |
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