Friday, October 27, 2023

In her billionaire era

Here's today's Big Take.

Oct. 27, 2023

Taylor Swift performs onstage for the opening night of "Taylor Swift | The Eras Tour" on March 17. Photographer: John Medina/Getty Images North America

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Just how rich is Taylor Swift?

Swift Inc. is essentially a multinational conglomerate with the world's most devoted customer base, its most charismatic CEO and significant economic power.

The singer's 53-concert Eras tour this year generated as much money as the economies of small countries and added $4.3 billion to the US gross domestic product, according to estimates from Bloomberg Economics.

The movie version, Taylor Swift: The Eras Tour, instantly became one of highest-grossing concert films ever.

Swift's just-released recording of a nine-year-old album, 1989 (Taylor's Version), is expected to be one of the hottest-selling records of the year.

And now, the pop star's money making prowess has catapulted her to a rarefied status: billionaire

In fact, her total net worth is $1.1 billion, according to a Bloomberg News analysis.

Illustration: Bloomberg

"In addition to being a generational talent, Taylor Swift is a great economist," said Carolyn Sloane, a labor economist at the University of Chicago. "Taylor has great ideas, is able to scale her ideas and seems to be pretty risk-seeking."

"Every endorsement, partnership and business move she makes is part of a broader, meticulously-constructed plan," said Stacy Jones, founder of marketing agency Hollywood Branded. "It's not just impressive, it's masterful."

Read The Big Take.

Plus, watch this short documentary by Bloomberg Originals to learn more about her staggering wealth. 

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While estimates of Swift's Eras profits abound, Bloomberg's analysis is conservative and based only on assets and earnings that could be confirmed or traced from publicly disclosed figures.

The calculation took into account the estimated value of her music catalog and five homes, as well as earnings from streaming deals, music sales, concert tickets and merchandise.

Bloomberg's Devon Pendleton and Claire Ballentine talk through how they did the math — and detail how the pop icon has taken ownership of her music and become a billionaire in the process.

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