Crypto News: This week’s Nifty Newsletter: Art, history and Bruce Lee in the metaverse, food brands use NFTs


Welcome to the latest edition of Cointelegraph's Nifty Newsletter. Keep reading to stay up-to-date with the latest stories on nonfungible tokens.	View in browser

Art, history and Bruce Lee in the metaverse,
food brands use NFTs

July 26 to August 2, 2023
Written by Ezra Reguerra

Welcome to the latest edition of Cointelegraph's Nifty Newsletter. Keep reading to stay up-to-date with the latest stories on nonfungible tokens. Every Wednesday, the Nifty Newsletter informs and inspires you to dig deeper into the latest NFT trends and insights.

In this week's newsletter, read about why the food and beverage nonfungible token (NFT) market is set to exceed $2 billion by 2032, check out the Bruce Lee avatar that has made its way into the metaverse, and how the British Museum uses the virtual universe to teach world history. In other news, find out how NFT-styled debit cards can be the future of Web3, and don't forget this week's Nifty News, featuring Yuga Labs acquiring a metaverse studio.

Here's how big food and beverage brands are using NFTs: Report

A report by Research and Market predicted that the global food and beverage NFT market will exceed $2 billion by 2032. According to the report, key supporting factors for the growth include blockchain adoption and the demand for NFT transparency and traceability within the food industry.

Within the industry, various brands like Pizza Hut and Papa John's have already started dipping their toes into the space after releasing NFT collections.

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The Sandbox and the British Museum bring art and history to the metaverse

Metaverse platform The Sandbox has partnered with The British Museum to create user experiences to dive into world history. The partnership will allow the museum to generate digital collectibles that reflect various collections inside it.

According to The Sandbox's co-founder Sebastien Borget, this is an opportunity for players to learn about human history, art and culture through the British Museum.

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Bruce Lee avatar to teach martial arts in the metaverse

An avatar of popular actor and martial artist Bruce Lee will teach martial arts in the metaverse through a tribute event. The metaverse platform Byte Dance hosts the event in partnership with Bruce Lee's daughter Shannon Lee.

Users who minted avatars on Ethereum and Polygon can use their playable characters within the Byte City metaverse to interact with the Bruce Lee avatar. The game can be played on desktop and mobile devices.

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NFT-styled debit cards the future of Web3 — Animoca founder on $30M Hi investment

In an interview with Cointelegraph, Animoca Brands co-founder Yat Siu expressed confidence in the potential of customizable NFT-styled crypto debit cards. According to Siu, this is an example of the shift toward personalization, where Web3 can let users express themselves in new ways.

Siu's investment firm has also earmarked $30 million for the neobank platform called Hi. The platform's crypto-friendly debit card lets users personalize their physical cards with their NFT avatars.

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Nifty News: Yuga Labs to buy metaverse studio, Etihad NFT staking to take off and more

NFT company Yuga Labs is set to acquire Roar Studios, a metaverse-building startup, as it aims to further its Otherside metaverse. Meanwhile, Etihad Airways, one of the two national airlines of the United Arab Emirates, has announced an NFT staking loyalty program called Horizon Club.