As citizens across Europe head off on summer holidays this month, tourism is expected to boost economies and accelerate the service sector's return to pre-pandemic levels. Among the recent reminders of tourism's importance: A new cruise ship saved the French economy from stalling this quarter. French gross domestic product rose to 0.5% thanks to a jump in some goods exports including the delivery of the luxury liner, after economists had estimated an expansion of just 0.1%. The episode can be chalked up to a statistical fluke tied to the timing of the massive ship's arrival date. But it's also a reminder that tourism — counted in a nation's GDP as a services import or export depending on who's doing the spending and where — is still on a recovery track. Read More: Amsterdam to Ban Cruise Ships to Control Tourism, Pollution According to the Cruise Lines International Association, the industry is one of the fastest-growing in the tourism sector and is forecast to grow further in the coming years. With 2,419 cabins, the French-built and LNG-powered MSC Euribia is off to become another channel for services trade across Europe. MSC, the Swiss shipping giant that's also the world's largest container carrier, is advertising week-long voyages on its newest vessel starting at £499 ($633) from the UK port of Southampton, with stops in France, Belgium and the Netherlands. Read More: Cruises Risk Shorter-Term Climate Damage With Methane Leaks It offers plenty to do on board — five pools, 21 bars and more than 100 hours of live entertainment for kids. But in economic terms, it's a 331-meter-long (1,086-foot-long) vessel for services trade carrying as many as 6,300 consumers who like to spend money on land, too. "When you think about tourism, you think about people traveling. You might see the economic impact, but in many cases you don't see it as an export category," said Sandra Carvao, director of market intelligence and competitiveness at the UN World Tourism Organization. "However, at the end of the day international tourism represents an entrance of money from the visitor economy into the destination country." Prior to the pandemic, exports from international tourism accounted for 28% of the world's trade in services and 7% of overall exports of goods and services, according to the UNWTO. Tourism was the third-biggest export category, after fuels and chemicals, and ahead of food and automotive products. No Recession in Sight From Deck of a Cruise Ship: Jonathan Levin The sector was hammered by the pandemic, with export revenues incurring a loss of $2.1 trillion over a two-year period. The sector is now recovering. International tourism receipts — the expenditures by international inbound visitors — reached $1 trillion in 2022, and grew 50% in real terms compared with 2021, driven by the rebound in global travel. According to data compiled by the UNWTO, Europe enjoyed the best results in 2022 with $550 billion in tourism receipts, equivalent to 87% of pre-pandemic levels. —Sofia Gerace in Brussels |
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