Chris Georgen, the founder of the social impact-focused blockchain company Topl, believes that many consumers are unaware of the consequences of their buying habits. "Forced labor, deforestation, the destruction of endangered habitats… As responsible citizens of the world, we wouldn't knowingly support, condone or participate in anything like this," he tells Magazine. "Unfortunately, too often, what we buy can lead to this (and sometimes worse). Whether we know it or not, the things we buy profoundly impact the lives of others and the health of our planet." Blockchain may not be able to solve these problems directly, but it can play a significant role in supply chain transparency and rewarding ethical behavior. Mesbah Sabur, founder of Circularise — a blockchain company tackling traceability solutions for a more circular economy — stresses the importance of consumers making greener choices: "As consumers, we should be more informed about where the products we buy come from, what they are made of, and how they impact people and the planet. Consequently, making choices toward more ethical options and signaling the market a need for change."
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