Welcome to Bw Daily, the Bloomberg Businessweek newsletter, where we'll bring you interesting voices, great reporting and the magazine's usual charm every weekday. Let us know what you think by emailing our editor here! If this has been forwarded to you, click here to sign up. And without further ado … Photographer: Spencer Lowell for Bloomberg Businessweek After a buzzy launch a few decades ago, 3D printers seemed to lose their appeal. Printing trinkets in your house just never took off as more than a novelty. But what if we've been using them wrong? What if the real problem isn't that they are too bulky, but simply too small? For his latest article, Bloomberg reporter Ashlee Vance, fresh off his investigation into eternal youth, goes inside a new kind of 3D printing operation, one that hopes to turn entire buildings into printers. Meet Freeform Future Corp., helmed by the man in shades pictured above, co-founder and CEO Erik Palitsch. Photographer: Spencer Lowell for Bloomberg Businessweek Freeform has raised $45 million so far to turn large-scale 3D printing into a reality. Palitsch says his inspiration came from his days at SpaceX, where he and Elon Musk talked about the drawbacks of the 3D landscape. Famously, SpaceX has printed parts for its rockets, although perhaps not to the scale to which they had hoped. The solution to 3D printing woes, according to Palitsch and Freeform's Chief Scientific Officer Tasso Lappas, shown overseeing the process from the control room, lies in lasers. Photographer: Spencer Lowell for Bloomberg Businessweek Lasers! Like the ones that lead electrical engineer Dennis Ren is working with above. Freeform is focusing on making metal objects in its giant warehouse. Normally, for 3D printing metal, you have a device with two to four lasers going at once. At Freeform, they have 18 lasers firing. Photographer: Spencer Lowell for Bloomberg Businessweek The ability to shoot more lasers isn't the only innovation. Palitsch and his crew have also refined the manufacturing techniques to reduce downtime for the machines, a big limiting factor in previous 3D efforts. Please read the whole story to see more of these quite beautiful machines—and learn who used to store his own beautiful machines on what's now the factory floor. The first photo is a kind of clue. —Reyhan Harmanci, Bloomberg Businessweek |
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