During the pandemic, people worldwide rediscovered biking, relishing any chance to get out of the house while avoiding commuting on crowded subways. As bicycle sales in Europe jumped, retailers that had grown dependent on Asian suppliers struggled to meet demand. For Emre Ozgunes, that presented an opportunity. He's the general manager of Carbon Team, a Portuguese manufacturer of carbon-fiber frames for bicycles that cost €5,000, ($5,400) or more, and is betting he can gain an edge over producers in Asia by offering faster delivery times. Ozgunes says Carbon Team can deliver frames within six months of receiving a client's design, while for an Asian competitor it would take three times as long. Portugal in 2019 unseated Italy to become Europe's biggest bicycle manufacturer, though its 2021 production of 2.9 million bikes remains behind what producers in Asia exported to Europe. Read more: Europe's Bike Boom Is Good News for Top Producer Portuga Europeans bought as many as 1 million carbon frames last year, but fewer than 30,000 were manufactured in the region, according to Conebi, a trade group for European bike producers. By 2030, Conebi predicts, up to 20% of carbon frames sold in the region could be manufactured there. Aiming to become Europe's biggest maker of carbon frames, Ozgunes says production will jump to 18,000 frames in 2024 from 3,500 last year. In some respects, Ozgunes remains dependent on lengthy supply chains. The carbon fiber he uses is produced in Japan and then shipped to Italy for processing before coming to Portugal. He says that while he has seen some hiccups in obtaining a few specialized types of carbon fiber, the arrangement hasn't created any insurmountable obstacles. For Ozgunes' bike-maker customers, things are more complicated. Even if the frame is made in Europe, components typically come from Asia, and it can take as long as two years to get many of those items, so Ozgunes says some clients are looking for producers closer to home. Read more: A Portuguese Manufacturer Aims to Unseat Asia in $5,000 Bikes He says one European bike maker had to cancel an order of 300 frames for delivery in January because it couldn't get parts. "Clients aren't only thinking about frames," Ozgunes says. "Even if Carbon Team is the fastest supplier in the world, that's no use if they don't have components." — Joao Lima in Lisbon |
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