Tuesday, December 27, 2022

Southwest’s holiday hangover is far from over

This is Bloomberg Opinion Today, a conga line of Bloomberg Opinion's opinions. Sign up here. Southwest Airlines is in the hot seat. Scotus w

This is Bloomberg Opinion Today, a conga line of Bloomberg Opinion's opinions. Sign up here.

Today's Agenda

Bah Humbug, Southwest

Picture this: You're an employee at Southwest Airlines. You're on the 86th coffee of your shift, which has lasted 139 hours, 14 minutes and 27 seconds. Your eyes are open, but all you see is dead people a smattering of red words flashing on your screen: DELAYED, CANCELED, FROZEN, REASSIGNED. Bags are everywhere, and they snake around the baggage claim like some kind of conga line from hell. "GIVE ME MY SH*T!" one lady screams in your face, her spit making landfall above your left eyebrow. Your finger is stuck in a doom loop from hitting the return button on your keyboard so many times that the "NOT ABLE TO REBOOK" error message has started to look like "NO TABLE TO READ BOOK," the book being "The Nightmare Before, During and After Christmas."

The queue to get on a new flight makes Taylor Swift's Ticketmaster debacle look like child's play. Passengers are discussing various ways to bribe the only pilot in the building to take them to their destination — "do you take Venmo?" someone asks halfheartedly. "I have a homemade yule log and a few Xanax we can throw in as a sweetener!" another person says. One guy comes up to the counter to thank you, which is weird, considering most people are crying to their mothers over FaceTime: "To be honest, I really don't like my family. I knew Southwest would come through," he admits.

Tens of thousands of Americans spent Christmas weekend stuck in Terminal B, swallowing soggy pizza from a Wolfgang Puck franchise for dinner. The closest thing to a relative they encountered was the Auntie Anne's they splurged on for dessert:

This morning, the chaos continued, with Southwest canceling more than half its flights. The air carrier is blaming the bomb cyclone, but plenty of other major airlines were able to weather the storm just fine. What, exactly, led to this horrific moment? Well, as Thomas Black wrote for us back in September, "air travel is full of nightmare scenarios. The percentage of cancellations is at the highest in at least 15 years excluding the pandemic-ravaged 2020."

But before we cry out for "MOAR REGULATION," Thomas says we need to consider the context. Covid turned the economy upside down, and we're emerging from it with some battle wounds: labor shortages, supply chain snarls, and a transportation system that is more off track than on. If the government were to step in and demand more accountability, airlines would simply hike their prices higher than your grandpa's adult incontinence briefs, to the detriment of our wallets (and sanity).

Instead, we should turn to the C-word to exact revenge: competition. With no end to the horror in sight, Southwest is staring into a sea of angry customers who will most certainly book with a different airline next time. Citi analysts are already estimating that the cheerless holiday could end up shaving 5% from Southwest's fourth-quarter profits. Perhaps in 2023, we'll all be waving to Saint Nick from the windows of Southwest rivals' planes. (That's just a joke. I don't want a Christmas lawsuit on my hands.)

Bonus Airport Reading:

Supreme Scrooge

The holidays are normally a season of nostalgia — an opportunity to reminisce about the good ol' days when we had more hair. But the Supreme Court is taking it to a whole new level. The court has spent the past year "restoring a nostalgic, never-was version of constitutional history, in place of long-established precedent," according to Noah Feldman. In a single year, the court managed to:

If I knew any better, I'd say Donald Trump's three Supreme Court appointments managed to wind back the clock all the way to the era of perms and rotary phones. "The court's forays into history in 2022 were noteworthy for their distortion of historical facts and trends," Noah explains, adding that the conservative justices relied less on truth and more on an "idealized fantasy." Their radical vision is only beginning to take shape: Just this afternoon, the court ordered the pandemic-era Title 42 border restriction to be kept in effect for at least two more months. Although 2022 will be remembered as the year the Trump court started to make its mark, its influence won't end there. Read the whole thing.

Telltale Charts

Thanks to the hangover of unusually low interest rates during the pandemic, 2022 was a pretty chill year for bankruptcies. But that won't last. 2022's sky-high interest rates will soon catch up with corporate America: A reckoning "with its addiction to cheap debt is coming — and possibly as soon as next year," Jonathan Levin writes.

Did you know the "attention economy" was born in the 18th century? Ben Schott explores the history of brands using humor to sell stuff, to varying degrees of success. But the dawn of cancel culture and corporate caution may be ending the golden age of cringey commercial jokes. According to Kantar, advertisements have never been less funny.

Further Reading

Using tutors to fight Covid-induced learning loss is a great idea, but consistency is key. — Bloomberg's editorial board

Please don't turn your hobby into a side hustle. The knitting community (and your mental health) will thank you. — Erin Lowry

Most of the happiest places in the world are in America. Do you live in one of them? — Tyler Cowen

Science Twitter needs a new home. Will one of these platforms suffice? — Lisa Jarvis and Tim Culpan

Independent voters make up a good chunk of the American electorate. They'll hold the cards in 2024. — David A. Hopkins

The future of fusion can be found in the ghost of fracking's past— Liam Denning

ICYMI

Tesla erased half of its pandemic rally.

Kamala Harris got an unexpected Christmas gift sent to her doorstep.

The ringleader of the plot to kidnap Governor Gretchen Whitmer got 16 years behind bars.

The DOJ wants to know why $372 million went missing after FTX's bankruptcy.

Kickers

Amazon packages are burning in India.

Area man uses angel figurine to hit his girlfriend in the head.

Oh, yes, let's buy our government officials flamethrowers for Christmas.

The best way to spend New Year's Eve is at home.

Source:  @ZackBornstein via Twitter

Notes:  Please send flamethrowers and feedback to Jessica Karl at jkarl9@bloomberg.net.

Sign up here and follow us on Instagram, TikTok, Twitter and Facebook.

No comments:

Post a Comment

A message from TBUZ about trading the election

It's time to prepare to trade the election                               Hey folks, Tom is going LIVE tonight with his Midweek Marke...