My last podcast of the year (probably)

NEW PODCAST. Listen now

Hey Bitcoin Trader. Google has made a huge change to their Search Quality Rater Guidelines. It's the guide given to all of Google's third-party quality assessors. These assessors check that, as Google makes regular changes, the quality of the search results is still really good (if not better than before). And the change they've made this month is pretty, pretty big. If you're familiar with E-A-T — and if you're not, I highly recommend reading this blog post: What is E-A-T? (and Why It's SO Important for SEO) — then you'll understand the impact of Google's change. It's no longer E-A-T. It's now E-E-A-T. Say what? Another E? I know, right? Jess and I recorded a podcast yesterday (live on YouTube, btw) where we talked all about it. If you want to learn what it is and what the impact of it is, then I'd suggest giving it a listen (or a watch): Listen: GOOGLE Adding More "Hoops" to Jump Through?!

Or watch along instead...

Looking for something a little different? Have a read, watch, or listen to these classics:

Videos 7 Essential B2B Marketing Strategies for 2023 How DIGITAL MARKETING will work from January 1st 2023 How HIGH SALES eCommerce Stores Use Marketing

Blog Posts How To Learn Essential Digital Marketing Skills Beginner's Guide to Google Analytics 4 How To Choose The Right Keywords for Your Content

Podcasts How to Write Content That Ranks #1 on Google How To Get B2B LEADS That Come to YOU How Content Marketing Will Work in 2023

Before you go... If you haven't started preparing for the upcoming closure of Google Analytics' Universal Analytics, time is starting to run out. We're about to enter 2023, the year where Google makes everyone switch to Google Analytics 4. It can look a little nerdy at times, so you can watch my video to learn more about it: The NERD-FREE Guide to Google Analytics 4 Or you can read our introduction to it here: Beginner's Guide to Google Analytics 4 However, if you're feeling in a muddle with it, our Ninjas are at hand to help out. We've set up a consultation call booking page so that you can speak to the Ninjas about how we may be able to help you get properly set up. Now this might be the last email I send before the weekend, so if that's the case, I hope you enjoy the holidays (if you're able or wish to take part in them). If you can rest even a little bit, please do. You've earned it. Speak to you in 2023, Tim C-K Head Ninja @ Exposure Ninja P.S. You can try Semrush for 30 Days for FREE @ thankyouninjas.com

Thank you for letting me and the Ninjas keep you up-to-date with our latest digital marketing tips, tricks, and strategies. If you'd like to stop receiving our best digital marketing advice then please click the link beneath to unsubscribe. Unsubscribe Exposure Ninja Landmark Business Centre Nottingham, Nottinghamshire NG2 6BT United Kingdom 0115 896 2348