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"I came, I puked, I left"
This was an early definition of the key Analytics metric bounce rate. It's a flawed definition, but a good starting point.
Bounce rate is such a key metric. It's rare to find a high-performing site with a high bounce rate.
Here's a guide I wrote on how to tell whether your bounce rate is good or bad (and how to improve it):
What is a good bounce rate?
Hope it's useful,
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