Does this sound familiar?
I know we should be blogging, but there's so much other stuff to do that it never feels like a priority. As soon as something comes up, it's the first thing to get put to the back of the to do list.
The most common problems with blogs, particularly on company websites are:
- No one knows what to write about, so the posts feel random
- No one reads them so the whole thing seems pointless
There is another way.
Rather than being a boring, painful time-sink, a blog can actually bring you customers.
Yes, even yours.
Here's the approach you want to take:
Step 1: Identify the top questions your audience asks. You can use a site like www.answerthepublic.com for this.
Step 2: Write detailed, info-rich posts. These are more likely to rank on Google, and you can even pick up featured snippets if you format them properly.
Step 3: Add relevant and attractive Calls to Action. This funnels people into your website and turns them into leads.
It's not rare for a client's blog to be generating 60-80% of their website traffic!
In fact, writing these sorts of blogs is part of the work that our Content Marketing team does for our SEO clients. It's one of the strategies we've used to increase monthly leads by 82X and eCom sales from almost nothing to $2M/month in 3 years.
If you're not yet a client of ours but would like to discuss becoming one, just reply to this email.
To your success,
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